Getting Traffic To Your Website

Your website is on the World Wide Web (www). You’ve spent weeks, or even months, working on it and now you need people to come and visit your website and get clicking.

SEO

In an early post I mentioned SEO (Search Engine Optimisation). SEO is a marketing discipline focused on growing visibility organically (non-paid) in search engine results – think, Google. In order to achieve this you need to optimise your content and also website.

– Things like Page Titles, the URL, the Page Header, Image name and Alt Tags to name a few.

– Submit a sitemap to Google Webmaster Tools.

– Site speed is a huge factor surprisingly. Make sure you have optimised content, a optimised framework and a reputable hosting provider.

– Make your website ‘https’. This gives you a minor ranking boost as confirmed by Google a few years ago.

These are just a few of the basics you can do for SEO, but remember to optimise every bit of content you can.

Referrals

Referral traffic is great because it gets your content in front of new audiences, creating new opportunities for audience engagement and conversions.

To drive real referral traffic, there has to be a compelling reason for the reader to click through to your site. If that traffic is going to be ongoing for you, the referring page also needs its own source of ongoing traffic – for example, if the referral page ranks highly in a high-volume keyword search, it will continue to get evergreen traffic, so the link will drive evergreen traffic to your website as well.

Social Media

Next, and probably one of the easiest ways to gain traffic, is Social Media. We’ve all used Facebook, Instagram and Twitter. If not, it’s incredibly easy to set up an account and to start posting. Simply posting does not automatically qualify you to gain hundreds or thousands of visitors a day however. You need to consider the right #hashtags, tag the right user accounts, follow people who you feel would want to follow you back, post on a regular basis. These help, but it all comes down to one fundamental thing – the content you post. From visually pleasing images to a sense of humour, people need to enjoy your content to engage in it.

LinkedIn

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry.

PPC

The above solutions, within reason, are typically a free service if you exclude the time it takes to optimise and post. Paid services such as PPC (pay-per-click) is a Internet Marketing Model in which you pay a fee each time one of your ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows you to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to your business offering. For example, if you bid on the keyword “Digital Agency,” your ad might show up in the very top spot on the Google results page.

Every time your ad is clicked, sending a visitor to your website, you have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if you pay £2 for a click, but the click results in a £200 sale, then you’ve made a hefty profit.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organising those keywords into organised campaigns and ad groups, to setting up PPC landing pages on your website that are optimised for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business.

Summary

The above is just a handful of ways you can drive traffic to your website. Remember to get creative – you don’t have to spend a fortune. It’s also worth looking at your competition to see how they are doing things and how you can adapt these methods yourself.

Contact Us for more information.

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