User Experience (UX). Organise the content so it’s usable, easy to use and enjoyable. This is typically done in wireframe format (a visual representation of a user interface, stripped of any visual design or branding elements) before any visual designs have been started – Remember … you have responsive layouts to think about here as well!
The wireframes connect the content and is a key part of any website.
Other things to consider using at this stage are Personas, Scenarios and Storyboards, and User Research. You need to appeal to your target audience.
